Madison Central Business Improvement District
Tue, Mar 20, 2018
About Us : Programs & Services : Marketing
Marketing the District
The BID markets the central downtown district as a whole as a shopping, dining, service and entertainment destination. Target markets include greater Madison area residents, downtown employees, UW Madison students, and visitors, especially regional visitors, UW parents and alumni.

The BID annual Marketing Plan includes the following elements designed to work synergistically and support individual BID member business's marketing efforts:
  • Ongoing Comprehensive Marketing
  • Cooperative Advertising
  • General Advertising
  • Public Relations and Media Coverage
  • Holiday Campaign
  • Event Sponsorships
  • Promotions
  • Students & UW Partnerships
For more information, see our Marketing section.